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Anti-Spam Policy

Last updated 27 October 2026

CapiMail is a consent-based email platform. We do not permit spam of any kind. This policy explains what we require from senders and how we enforce it so that recipients trust the mail that leaves our infrastructure.

Access requires review

Marketing access requires account and domain verification plus review of sender identity, message content, recipient consent, and sending volume. Approval grants a bounded, expiring sending limit for your use case. Registration, waitlist entry, and credit purchases do not authorize marketing sending or increase limits.

What counts as consent

Marketing email may only go to a recipient who took a clear, affirmative action to opt in, for a purpose they would reasonably expect. Pre-checked boxes, inactivity, a prior purchase alone, or the presence of an address on a list are not consent. You must be able to show, for each contact, when and how consent was given; CapiMail records this as an append-only consent history.

Every marketing message must

  • identify the sender truthfully and use a verified sending domain;
  • carry a working one-click unsubscribe and an unsubscribe link in the body;
  • include the sender business’s valid physical postal address, not a fabricated address or unresolved placeholder;
  • use an accurate subject, make promotional intent clear, and explain why the recipient receives the message;
  • honor an unsubscribe immediately without requiring login, payment, or additional personal information, and keep unsubscribe links operational for at least 30 days.

These are mandatory platform requirements at every marketing volume. Users must not bypass them by sending promotional messages through the transactional API. OTPs, password resets, receipts, and other strictly transactional messages must remain separate from marketing content.

Suppression is permanent

An unsubscribe, a spam complaint, or a hard bounce immediately adds the address to your organization’s suppression list. Suppressed addresses are excluded before a campaign is built and rechecked again right before each send. You cannot remove a complaint-based suppression by re-importing a contact.

How we protect the ecosystem

  • Marketing access and volume increases require review of sender identity, consent and delivery health. Account age does not automatically increase limits.
  • A campaign that exceeds safe complaint or hard-bounce thresholds is paused automatically.
  • Account-wide reputation is monitored; a sustained breach pauses marketing sending platform-wide.
  • CapiMail can block a domain, suspend an organization, or stop all sending in an emergency.

Consequences of violations

Sending spam through CapiMail is grounds for immediate suspension and, for repeat or severe violations, termination. We cooperate with mailbox providers and reporting networks to keep our sending reputation clean for every customer.

This policy complements our Acceptable Use Policy.